Information Architecture on a Physical Product?

Wiztoonz Amd

Information Architecture is a term that is commonly used to refer to the distribution of content on a platform, whether it’s a website, an app, or even a book. Essentially, it involves specifying what content the user will see on each page of the platform, making it easier to understand and design accordingly.

But is it necessary, or even possible, to create an information architecture of a physical/tangible product? Yes, Yes!

When designing a physical product, it is crucial to define the touch points and the information users receive from each section of the product. Let’s consider the example of a mobile phone.

(Mind you, we are not talking about the operating system on the phone, it is purely the hardware). The information architecture will mention the real estate available on the screen, the volume rockers, the mic, speakers, power button, sim-tray access, cameras etc.

Here’s an example of how that will look

Defining the information distribution of a product in its early stages is crucial for designers as it allows them to test its usability and practicality. By establishing a clear distribution strategy, designers can identify potential areas of improvement and anticipate user needs. This can lead to the creation of a more effective product that meets the demands of its target audience. Additionally, a well-defined information architecture plan can help ensure that the product’s features and benefits are communicated effectively to potential customers, increasing the likelihood of its success in the market.